Reputation management

SKU: 9781032577982
Reputation management by Doorley, John, Garcia, Helio Fred

Reputation management

SKU: 9781032577982
Author: John Doorley
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"The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as Covid-19 and AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics. This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. Online resources also accompany the text. Please visit www.routledge.com/9781032577999"-- Provided by publisher.

Book details

Format
Paperback
Pages
409
Publisher
Routledge
Published
1 January 2025
Language
English
ISBN
9781032577982

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