Name: Screw Business as Usual
Brand: Virgin Books
SKU: 9780753540596
Price: 361.0 ZAR
Availability: InStock
Author: Richard Branson
ISBN: 9780753540596

Screw Business as Usual - Readers Warehouse

Author: Richard Branson

Paperback·Ages 18+

Screw Business as Usual by Richard Branson

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Richard Branson, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes:"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine. But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business. Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"

Book details

Format: Paperback
Reading age: 18+
Pages: 386
Publisher: Virgin Books
Language: English
ISBN: 9780753540596

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