Name: Aristotles Guide to Self-Persuasion
Brand: Particular Books
SKU: 9780241705735
Price: 508.0 ZAR
Availability: InStock
Author: Jay Heinrichs
ISBN: 9780241705735

Particular Books Aristotles Guide to Self-Persuasion How Ancient Rhetoric Can Help You Change Your Life. by Jay Heinrichs

Author: Jay Heinrichs

Hardback·Ages 18+·Classics

How Ancient Rhetoric Can Help You Change Your Life.

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What if the toughest person you ever have to persuade is yourself? In this lively, practical guide, Jay Heinrichs, author of the bestselling Thank You for Arguing, turns the ancient art of rhetoric inward and shows how it can help you change your own life.

Drawing on techniques refined over thousands of years by thinkers such as Aristotle and Cicero, Heinrichs explains how to talk yourself into better habits, braver choices and a kinder inner voice. Along the way he finds examples in history and pop culture, from Winston Churchill and Dolly Parton to Iron Man and the accidental inventor of the chocolate chip cookie.

Funny, accessible and genuinely useful, this is self-help with a classical twist, for anyone ready to win the argument going on inside their own head.

Book details

Format: Hardback
Reading age: 18+
Pages: 288
Publisher: Particular Books
Published: 15 July 2025
Language: English
ISBN: 9780241705735

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