Planning and managing public relations campaigns

SKU: 9781398620292
Planning and managing public relations campaigns by Anne Gregory

Planning and managing public relations campaigns

SKU: 9781398620292
Author: Anne Gregory
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"In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of their scale. Key topics covered include the role of public relations in organizations, contextual significance, research and analysis, goal setting, strategic approaches, tactical implementation, time management, resource allocation and thorough evaluation and review. Keeping pace with the latest industry trends, this updated edition explores new developments such as the use of AI in PR, and the implications for planning and managing campaigns. Purpose, ESG and corporate responsibility and decision-making will also be explored in depth. This book incorporates recent real-world examples to illustrate current best practices. Augmented by a range of online resources, including extended examples and lecture slides, Planning and Managing Public Relations Campaigns serves as an essential guide for both students and mid-level professionals alike in the dynamic world of PR"-- Provided by publisher.

Book details

Format
Paperback
Pages
376
Publisher
Kogan Page
Published
1 January 2025
Language
English
ISBN
9781398620292

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