IWar

SKU: 9781911709657
IWar Fortnite, Elon Musk, Spotify, Wechat, and the Siege of Apple's Empire by Tim Higgins

IWar

SKU: 9781911709657
Author: Tim Higgins
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Fortnite, Elon Musk, Spotify, Wechat, and the Siege of Apple's Empire

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From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal. Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly. iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

Book details

Format
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Pages
288
Publisher
Transworld Publishers Ltd
Published
1 September 2025
Language
English
ISBN
9781911709657

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