Name: Making and Marketing a Successful Creative Business
Brand: National Geographic Books
SKU: 9781782215295
Price: 368.0 ZAR
Availability: InStock
Author: Fiona Pullen
ISBN: 9781782215295

Making And Marketing A Successful Art And Craft Business - Readers Warehouse

Author: Fiona Pullen

Paperback

A Crafter's Guide

Preis

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A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. "The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

Book details

Format: Paperback
Pages: 240
Publisher: National Geographic Books
Published: 4 September 2018
Language: English
ISBN: 9781782215295

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