For the Culture

SKU: 9781035020034
For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be by Marcus Collins

For the Culture

SKU: 9781035020034
Author: Marcus Collins
Paperback
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives listeners the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. PLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Book details

Format
Paperback
Pages
320
Publisher
Pan Macmillan
Published
5 September 2024
Language
English
ISBN
9781035020034

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