Name: Sensemaking
Brand: Little Brown Book Group
SKU: 9780349142258
Price: 169.0 ZAR
Availability: InStock
Author: Christian Madsbjerg
ISBN: 9780349142258

Author: Christian Madsbjerg

Paperback·Ages 18+

Discover how Christian Madsbjerg's "Sensemaking" can help unravel the complexities and uncertainties of modern business challenges.

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Humans have become subservient to algorithms. Every day brings a new MONEYBALL fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills.

Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.

In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking 'connoisseurs' like investor George Soros, architect Bjarke Ingels, and others.

Book details

Format: Paperback
Reading age: 18+
Pages: 240
Publisher: Little Brown Book Group
Language: English
ISBN: 9780349142258

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