Digital Marketing A South African Perspective
SKU: 9780627041839
"Digital marketing refers to the use of digital channels, platforms and technologies to promote products or services and engage with audiences. It is a world that moves at a rapid pace and is best understood by those who engage in it every day. Developed by a digital marketing lecturer with both academic and industry experience who became frustrated by the challenges of outdated resources and theoretical-heavy approaches, Digital marketing provides practical, up-to-date knowledge essential for navigating the dynamic digital marketing landscape. Digital marketing has a strong focus on "learn by doing" and actively encourages students to complete tasks and activities using digital tools. This hands-on approach ensures that the knowledge gained is not just theoretical, but immediately applicable in real-world scenarios."--
Book details
- Format
- /
- Pages
- 448
- Publisher
- Van Schaik Publishers
- Published
- 1 January 2025
- Language
- English
- ISBN
- 9780627041839
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