Name: Marketing Strategy and Competitive Positioning
Brand: Pearson Education
SKU: 9781292725017
Price: 1797.0 ZAR
Availability: InStock
Author: Graham J. Hooley
ISBN: 9781292725017

Marketing Strategy and Competitive Positioning by Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy, John M. Rudd, Nick Lee

Author: Graham J. Hooley

Paperback

Price

STORE COLLECTION - Collect in-store within 5-10 working days (R20).

INTERNATIONAL SHIPPING available. See Shipping information below for delivery times and terms.

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement a successful marketing strategy. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. ness School.

Book details

Format: Paperback
Pages: 592
Publisher: Pearson Education
Language: English
ISBN: 9781292725017

SOUTH AFRICAN SHIPPING

In-store collection is R20 and will be available for collection anywhere between 5-10 working days. The relevant store will contact you when your order is ready for collection.

Courier Delivery - Shipping is calculated at checkout. Orders are dispatched within 1-3 working days.

Our shipping is currently calculated by the delivery address area.

NB: Exact delivery times cannot be guaranteed once your order has been collected by the courier. Please use your tracking number to follow up and get exact delivery times.

RETURNS AND EXCHANGES

See conditions and procedure in our return FAQs

INTERNATIONAL SHIPPING

Our product prices do not include any tax and duties. Should there be any duties or taxes the receiver will be liable to pay these fees on receipt of order. Please refer to your local tax authorities on any expected fees in your local states or country.

We do not accept returns and exchanges on international orders.

This section doesn’t currently include any content. Add content to this section using the sidebar.