Digital Marketing Analytics

SKU: 9780789759603
Digital Marketing Analytics Making Sense of Consumer Data in a Digital World by Ken Burbary Chuck Hemann

Digital Marketing Analytics

SKU: 9780789759603
Author: Ken Burbary
Paperback

Making Sense of Consumer Data in a Digital World

/
Tax included. Shipping calculated at checkout.
Dispatches in 5–7 working days
  • STORE COLLECTION - Collect in-store within 5-10 working days (R20).
  • INTERNATIONAL SHIPPING available. See Shipping information below for delivery times and terms.
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! • Prioritize--because you can't measure and analyze everything • Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors • Measure real digital media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned digital channels • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing digital content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing investments where they'll deliver the most value - Identify and understand your most important audiences across the digital ecosystem "Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem." -- Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Book details

Format
Paperback
Pages
272
Publisher
Pearson Education
Language
English
ISBN
9780789759603

SOUTH AFRICAN SHIPPING

In-store collection is R20 and will be available for collection anywhere between 5-10 working days. The relevant store will contact you when your order is ready for collection.

Courier Delivery - Shipping is calculated at checkout. Orders are dispatched within 1-3 working days.

Our shipping is currently calculated by the delivery address area.

NB: Exact delivery times cannot be guaranteed once your order has been collected by the courier. Please use your tracking number to follow up and get exact delivery times.

RETURNS AND EXCHANGES

See conditions and procedure in our return FAQs

INTERNATIONAL SHIPPING

Our product prices do not include any tax and duties. Should there be any duties or taxes the receiver will be liable to pay these fees on receipt of order. Please refer to your local tax authorities on any expected fees in your local states or country.

We do not accept returns and exchanges on international orders.

This section doesn’t currently include any content. Add content to this section using the sidebar.
Back to Available in stock