Chaotics

Author: Philip Kotler and John A. Caslione

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The Business of Managing and Marketing in the Age of Turbulence

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In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal. In fact, the economic downturn is part of a continually oscillating Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It's a world that chews up the unprepared, but rewards the prepared--those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.
Packed with illuminating examples of resilient companies that are successfully navigating turbulence, as well as many painful examples of bankrupt or soon-to-be defunct companies unprepared for the chaos that felled them, Chaotics provides deep insights and practical strategies for not only surviving the current economic downturn, but also thriving amid the many slumps and spurts of prosperity that lie ahead.

Age Range: 18+

Publisher Date: 9 January 2024

Publisher: Amacom Books Publisher

Pages: 226

Dimensions: 22.86 x 15.24 x 1.32 cm

Language: English

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Chaotics

Chaotics

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