{"product_id":"9780639881706","title":"The Four Principles","description":"\u003cp\u003e\u003cstrong\u003eAbout The Four Principles: Multiply Your Impact in Life and Leadership by Adrian Gore\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdrian Gore, founder and CEO of Discovery and Vitality, built a company from a\u003cbr\u003esingle, bold idea into a global financial group serving over 50 million customers\u003cbr\u003eacross 37 countries. He didn’t just scale a business; he created a whole new\u003cbr\u003eShared-Value business model, a system so revolutionary it’s taught as a case\u003cbr\u003estudy at Harvard Business School, and recognised by Fortune magazine as\u003cbr\u003e‘changing the world’.\u003cbr\u003eIn The Four Principles, Gore reveals the framework and guiding principles that\u003cbr\u003epowered this trajectory:\u003cbr\u003e– Disciplined Optimism: Why choosing optimism is the most rational path to\u003cbr\u003eseizing overlooked opportunities.\u003cbr\u003e– Focused Urgency: Why your perceived time to make an impact is shorter\u003cbr\u003ethan you think.\u003cbr\u003e– Declared Goals: Setting bold goals triggers radical motivation and decisive\u003cbr\u003eaction.\u003cbr\u003e– The Pareto Tail: Target j\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":44251896807539,"sku":"9780639881706","price":350.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/9780639881706.jpg?v=1775564726","url":"https:\/\/www.readerswarehouse.shop\/products\/9780639881706","provider":"Readers Warehouse","version":"1.0","type":"link"}