Covid-19 has impacted every industry on the planet. It has pushed brands and businesses into unknown market territories and accelerated trends that were already emerging, but not yet fully formed or mainstream. It has propelled the fourth industrial revolution, with technology central to customer value, how it's produced and by whom. And it has forced enterprises to reimagine who they are and what they might become.
This book lays out a new business recipe for how to get, win and stay ahead in a post pandemic world. It's different because it goes beyond digital disruption and business transformation with the authors introducing the notion of Distinguishers - people, brands and businesses that win customers at speed, scale and lower costs while creating value for an expanding customer stakeholder universe.
The formula they offer is practical and potent. They reveal the next 'new', happening now.
Distinguishers displace mature and stale brands and enterprises - who the authors call Extinguishers - who cling onto old beliefs and persist in doing it the old way.
Distinguishers are obsessed with changing customer behavior and creating market movements at speed. They break from old wisdom and methods of accounting, because they know that customers won't pay for baggage that adds no value. Distinguishers open up space and create more wealth, while using less.