{"product_id":"9781035082018","title":"It Just Works C\/F","description":"What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it’s a deep-seated obsession. In a world of increasing chaos, Apple has built the world’s most valuable company on this single principle.\u003cbr\u003e\n\u003cbr\u003e\nIn It Just Works, top-level Apple veteran Neil West distils the company’s approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.\u003cbr\u003e\n\u003cbr\u003e\nThis book will show you how to:\u003cbr\u003e\n\u003cbr\u003e\nUncover problems that your customers don’t even know they have.\u003cbr\u003e\nHarness psychology to make your products attractive.\u003cbr\u003e\nCraft a compelling product vision and build a culture that supports it.\u003cbr\u003e\nCommunicate with a clarity that cuts through the noise.\u003cbr\u003e\nMaster simplicity to build products that customers crave.\u003cbr\u003e\nDrawing from stories inside Apple - including Steve Jobs’ vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.","brand":"Readers Warehouse","offers":[{"title":"Default Title","offer_id":45472262815859,"sku":"9781035082018","price":360.0,"currency_code":"ZAR","in_stock":true}],"url":"https:\/\/www.readerswarehouse.shop\/de\/products\/9781035082018","provider":"Readers Warehouse","version":"1.0","type":"link"}