{"product_id":"9780321808301","title":"Content Strategy for the Web","description":"FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\n \n BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?\n \n For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\n\n • Understand content strategy and its business value\n • Discover the processes and people behind a successful content strategy\n • Make smarter, achievable decisions about what content to create and how\n • Find out how to build a business case for content strategy\n\n With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.","brand":"BOOKSITE","offers":[{"title":"Default Title","offer_id":45359213052019,"sku":"9780321808301","price":853.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/15394433482302.jpg?v=1789933334","url":"https:\/\/www.readerswarehouse.shop\/de\/products\/9780321808301","provider":"Readers Warehouse","version":"1.0","type":"link"}