Click

SKU: 9781911709879
Click

Click

SKU: 9781911709879
Author: Jake Knapp
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About Click By Jake Knapp

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

defining the basics of a project
differentiating it from the competition
choosing the best approach
and proving your strategy

 

Age Range: 18+
Publisher Date: 24 April 2025
Publisher: Torva
Pages: 240
Dimensions: 21.4 x 14.2 x 1.8cm
Language: English

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